The price isn't too shocking. After the Crysis 2 Nano Edition, I was expecting this to be priced roughly the same
However, disappointed that it's PLAY.com who has the exclusive

I think we're all agreed here that they're not exactly the best choice to gain an exclusive. Leads me to wonder what GAME are doing for this, if anything?
This also comes out the same day as the Duke Nukem Forever: Balls Of Steel Edition, so looks like it will be an expensive week for collectors!