It's just an accesory, you guys sell clothes, playing cards, pendrives, it's fine, but the way to promote the watch was laughable. It's a watch, good, but don't go beyond that point questioning my intelligence with cheap marketing tactics and product placements. That watch has nothing to do with the dead space universe, don't force it in it. The watch in Metro 2033 is part of the gameplay mechanics planned by the dev, not this.
These screenshots are pathetic
I'm questioning the way this was marketed, nothing more IMHO.
I think it's better to let the player discover it, like an easter egg.