Guys, if you like the watch and got the cash, buy it. If you don't like the watch, don't buy it. Where's the problem? Visceral could make a limited edition of Dead Space themed toilet paper if they like. If you find it stupid, just ignore it!
I will definitely buy this time piece. Regardless it's an in game item or not.
What about all the Resident Evil and Metal Gear watches? No one complained about these...