ShopTo.net have this for £36.85...
PS3 -
http://www.shopto.net/PS3/VIDEO%20GA...20Edition.html
X360 -
http://www.shopto.net/XBOX%20360/VID...20Edition.html
GAME also have this edition on their website for a whopping £59.99!
PS3 -
http://www.game.co.uk/Games/PlayStat...ion-/~r354904/
X360 -
http://www.game.co.uk/Games/Xbox-360...ion-/~r354905/
From what I can tell, both show the same SteelBook and extras, but for some unknown reason the GAME price is almost double the ShopTo price...
Definitely going to contact them about this and request a price match, as this is ridiculous!