sweet looking thing, but I believe this one is for you "keep it sealed" collectors.
personally, I liked that Dead Island trailer, but since I have no way of knowing what the game will be like, I won't shell out ~90EUR for something I don't know a thing about.
But..like I said, I do believe this will be very valuable later (resale, etc.).
Good luck with your purchases and I hope they won't overproduce it (hint: Killzone 3 LE).