They are doing a midnight launch part a 5 select GameStops where devs will be there to give away swag and sign things... too bad I don;t live in a popular City (not too bad, I hate Citys... love my rural existence expect for the cool event I miss).
Here is a neat photo I took from the facebook pages source code
Links about the Event:
http://irrationalgames.com/insider/c...s-at-midnight/
https://www.facebook.com/events/353485414761612/