I have received both Ellie and Joel Editions.
I'm not happy with the way the Tesco packaged the Joel Edition though, compare and contrast with Game's packaging below.
Game packed the Ellie Edition in a box with a lot of air bubble padding. Tesco shipped the Joel Edition in a cardboard envelope with no padding whatsoever. Therefore the box is slightly squashed. For all of Game's issues, at least all of their stuff is packaged properly - I also received Ellie yesterday so ahead of time.