I will admit, that box art is pretty nice, and a SteelBook too! I wonder whether something similar will be released in the UK (GAME have an Ultimate Edition listed)? Might actually be tempted to buy a football game if it is!
EB Games also have a PS3 version listed, in case you guys were wondering:
PS3 -
http://www.ebgames.com.au/ps3-153668...-PlayStation-3
It retails at AU$108.00, just like the X360 one, and is released on 29th of September 2011