So I put in a return query last night and I got this email from zavvi
Hi Edward Hernandez,
Thank you for your recent order of Splinter Cell: Blacklist - Includes Zavvi UK Exclusive Steelbook.
We recently contacted all customers who ordered this product to advise that they would receive a standard version of the game initially and that the steelbook would follow.
Due to an unexpected delay we have had to revise how the steelbook would be sent. We have listed the steelbook on the site and we would ask you to now place an order for the product using your unique discount below:
Your personal discount code is:
We recommend placing your order as soon as possible to guarantee stock and delivery at the earliest time. The link to the product on the website is -
http://www.zavvi.com/games/splinter-.../10845093.html
If you have any further questions or require further assistance then please feel free to contact our Customer Service Team via your account and we will be happy to help.
Kind regards,
Zavvi.com Customer Service Team
Seems like they added the steelbook for 9.99? at the site but if you use the "personal code" it should come to free