Too be fair the gold battlepack print does not have a lot to do with EA. It was an idea that started with us (the team at C&B) that we suggested to DICE. They liked it and gave us the go ahead and made the render for us.
We liked the idea of taking the gold battlepack and the idea of them being an object of desire for some (much like an extremely rare loot drop) and taking that to an extreme. Presenting it as a sort of over the top icon that it clearly is. (We later learned that these battlepacks are purchase-able as well but personally I feel the element of slight controversy over that adds to it. But we understand the mixed feelings).
The other prints are made and designed to showcase the art of Battlefield and the talent behind it and more straightly aimed at collectors and fans. Whether or not you like the military aesthetic is a question of taste but quality wise the art is top notch.