Looks like Gamestop Denmark is bundling the normal Skyrim edition together with the Skyrim guide/hint book, when preordering. No info if you are getting the cloth map or if it contains a steelbock (properly not), but going pass one today to here if they have more details.
http://www.gamestop.dk/game.asp?id=892
Maybe your local Gamestop / EB is doing the same.