I've just received the following email which explains it quite well.
Quote:
Dear Ambassador
Thank you for purchasing New Nintendo 3DS Ambassador Edition Bundle.
You can now qualify for an exclusive Skull Kid figurine!
Nintendo Official UK Store is now offering a FREE exclusive Skull Kid figurine* when you buy any New Nintendo 3DS with The Legend of Zelda: Majora's Mask 3D. This promotion applies to all editions of the new console and game for a limited time only, while stocks last.
As you have already purchased your New Nintendo 3DS Ambassador Edition Bundle before this promotion was available, we would like to assure you that you are also eligible for this offer when you buy The Legend of Zelda: Majora's Mask 3D.
Please see below how to qualify:
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If you have already pre-ordered the game from Nintendo Official UK Store
If you have already pre-ordered The Legend of Zelda: Majora's Mask 3D from Nintendo Official UK Store you will receive your free Skull Kid figurine at the same time or a few days after the game has been delivered.
You do not need to do anything with your pre-order.
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If you plan to purchase the game from Nintendo Official UK Store
If you haven't pre-ordered The Legend of Zelda: Majora's Mask 3D from Nintendo Official UK Store and would like to take advantage of this Skull Kid promotion, you will need to purchase the game before Saturday 28th February 2015.
You will receive your free Skull Kid figurine at the same time or a few days after the game has been delivered.
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If you have pre-ordered the game from another retailer
If you have already pre-ordered The Legend of Zelda: Majora's Mask 3D from another retailer you can still qualify for this promotion. To do so, simply register your game on Club Nintendo by Saturday 28th February 2015.
We will dispatch your Skull Kid figurine once we have confirmation via Club Nintendo.
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