Yeah, EB is only offering the 'steelbook' as a bonus. I think GAME.AU and JB will most likely split the other 'bonus' stuff so that it'll split the customers. But imo, the 'steelbook' will be a steal to get and you can have your other bonus stuff as well
I'm also anticipating those "bonus" DLC to appear packaged with the unannounced 3rd Edition!?