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I'm going to throw out a guess of it being Pac-Man
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Pac-Man is my guess as well, based on my understanding that Pac-Man was the first game ever made with an official mascot. That would make a lot of sense. I actually reached out to both Bandai and Hasbro, the oldest companies still operating that I could think of. I asked them what the earliest information they had on record was (pertaining to video games), no reply from Bandai, Hasbro said "Our suggestion would be to check the online toy and collectors forums for the information in question. Our archive is not specific enough for those details." lol
I also thought using archive.org might provide some insight, but they only go back as far as 96.
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I dont know which is the first one, but the oldest one i know of...is the one based on the Batman game from 1989
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I think this is probably the best place to start, people listing the oldest figures they know of. Thank you!