If we go by past editions that have been Zavvi exlcuives such as the recent Dragon ball z, we know they are exclusive to them but only in the UK.
The fact that the details on the numbering has been removed likely means it was removed also.
I could live without the numbering but what I can't live with is the fact that MGS4 will come separately and to top it off as a platinum version, not even unique.
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And what the hell does "Variant SteelBook" mean anyway?
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possible it means there will multiple version, just like FIFA 2012