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Well I see it as I can spend $60 for a new game when it comes out with nothing special about it besides it gives me something I will get just by playing the game. Or I get a new piece of armor or a new gun. In my personal experience I have never, used any of the special stuff.
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I think the value is in the better art work or better quality packaging, you are 100% right about the rubbish they include they are worthless and never used most of the time but still have value.
First Press Edition are usually worth more anyway, for Example Alan wake First Edition came with a DLC and artwork code to downlaod the the next episode. The 2nd run did not.
Certain games come with a cardboard sleeve or outer cardboard covers such as ico on the early releases. They later moves to standard dvd boxes.