NTSC [US] download codes are restricted in their own region as are PAL regions, but it's different for 'Movies'. They're blocked from being downloaded from other regions but their own. It's technically the same as Digital copies of a dvd/bd movie you buy, where the codes will only work in the region they're from. eg. UK Digital Copy redeem codes for UK iTunes can not be redeemed in Australian iTunes.
This won't be affecting me, but just a heads up on those who import it only to find out the movie won't be downloadable if you're outside of the US/Canada region. [I assuming, but expecting].
Yata!