because for instance, there was this limited edition Killzone 3 set, where the helmet would "light up"..and it was ultra exclusive and could only be won in contests or promotions by the publisher of KILLZONE 3,..and the outside box is clearly different and says the words "limited" printed on the box..there is a distinction there...as opposed to for instance, if this one of 12 set looks exactly the same from the outside, and the only way of knowing is through a confirmation e-mail..then that is just lame

..i hope you can earn bragging rights, just by the packaging alone