It looks like this edition will be price the exact same as the standard edition in PAL regions.
Game.co.uk have listed it at £39.99:
http://www.game.co.uk/search.aspx?s=...+&added=347127
However Amazon have it at £49.99 £15 more than standard edition but Amazon's standard version cost £34.99 and not £39.99 like GAME
Includes the following:-
Deus Ex: Human Revolution Augmented Edition Includes:
Bonus Mission
In-Game Automatic Unlocking Device
In-Game M-28 Utility Remote-Detonated Explosive Device (UR-DED)
In-Game Linebacker G-87 Multiple Shot Grenade Launcher
In-Game 10,000 Extra Credits to Buy or Upgrade Weapons
In-Game Huntsman Silverback Double-Barrel Shotgun
In-Game SERSR Longsword Whisperhead Silenced Sniper Rifle
"Making Of" DVD
Game Soundtrack
Motion-Comic
40-Page Art Book
It also looks like PAL region don't have a store specific bonus content like NTSC do.
However the extra content is a pre-order bonus only see video below: