It's a PAL Exclusive flash, exclusive to HMV. Came out in November last year (I bought one for my son's first birthday
) It's limited to 3000, so it's quite surprising that it is still in stock at HMV.
http://hmv.com/hmvweb/displayProduct...;-1&sku=390916
You can't see what number you have though until you've opened it up (the slipcover hides the number) xx