OK the price looks to be right,
Shopto have listed it for just £32.86 and it comes with the following:
Rift Collectors Edition
For the ultimate RIFT experience, the Collector's Edition includes these additional in-game contents:
Collector’s Satchel: Increase the size of your primary backpack to 24 slots.
Ancient Tartagon Mount: Available at level 20, this two-headed turtle mount increases your speed by 60%.
Bogling Wastrel: This mischievous, Collector’s Edition-only pet sets you apart from the other Ascended.
plus these in-box premium items:
8GB RIFT USB Drive
RIFT Soundtrack
SteelSeries Gaming Mouse Pad
128-page Hardcover Comic
What a price for the contents