It's definitely packed in a metal case but may be a collector's tin rather than a steelbook??
Two quotes for you...
'Product Description
Celebrate more than 20 years of EA SPORTS NHL hockey with the NHL 13 Stanley Cup Collector's Edition. Featuring the biggest innovation for the franchise in six years, and packed in a collector's tin loaded with exclusive content, NHL 13 delivers a revamped gameplay experience that accurately captures the speed, creativity, and strategy of today's NHL. Make hockey history with the NHL 13 Stanley Cup Collector's Edition.'
And, in fact, just found this.... looks liek a steelbook to me!!
http://i1070.photobucket.com/albums/...l_13_ce_lg.jpg