To be self concious and to not want to sell at the going rate could be classed as an honorable thing. However, you are in a minority of people. Consider this - If a person is happy to pay an advertised amount of money for an item, are they really being ripped off? No of course not, nobody wants to be ripped off. Its that they have placed a value on said item that they are happy to pay, so they do.
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