[Lobo_do_Norte]

I was lucky when I pre-ordered my BL2 ULCE for PS3 @ Amazon.fr along with another one for Xbox360 for my brother on the 31st of May.
Three days later, Amazon.fr was out of stock !
And the week after, the edition popped up again... Resellers asking for more than 250€ for it.
I guess it worked for them as now it's out of stock again!

I wonder if games editors/producers don't count on that a little bit for marketing purpose... They propose standard, limited, collector editions for most of their games. Ubisoft is proposing 4 or 5 special editions for AC III !!!
IMO, that kind of feeds the underground collecting business, making goodies rare and valuable, and therefore participating in the reputation/fame/success of their licences.

Consumerization...