The bag shown on the video is what Gamespot received from 2K and it includes 4 Borderlands 2 games
(seems to be Xbox version, in the video @ 1'30 ...) with the yellow stripe we oftenly see on the game versions given to press and media for tests before release.
It also includes *some* goodies...
So, to me, this bag is a Press Kit.
(edition of a game given to press or media people)
What Thetof91 has posted is a picture of "The Border Lands" 16bits game which appears to be a marketing material. It doesn't seem to include a Borderlands 2 game version.
So, to me, this is not a press kit... Just some marketing materials as it appears to be many made around Borderlands 2 release.
http://www.webpronews.com/playable-1...vealed-2012-08
Now, it's just my opinion and it may not be interesting to discuss about what is a press kit and what is not.

The question here is what Thetof91 wants to know... The value !