Mass Effect Legendary Edition CE?

[Gazereths]

Just wondered if anyone here had any info on this? Couldn't see anything on any of the usual UK sites. GAME states they are having a prize draw to get some swag, basically the collectors edition I think, but it seems wierd there would only be a prize draw, not a full sale of the edition (are these gonna be that rare?)

Not even sure if I'd buy it anyway but just want some info, PC editiion prefered, if it even comes with a game lol.