What was the first video game related action figure ever made?

[phpworm]

Does anyone know? I can find that the term "action figure" originates in 1964, and that figures were primarily based on movies and anime as the market grew...

The term "action figure" was first coined by Hasbro in 1964, to market their G.I. Joe figure to boys who would not play with "dolls". - source

I also know that video games didn't really start becoming mainstream until arcades in the 70s:

...the first interactive electronic game with an electronic display in 1947, the first true video games in the early 1950s, and the rise of early arcade video games in the 1970s (Pong and the beginning of the first generation of video game consoles with the Magnavox Odyssey, both in 1972). - source

But I'd really like to know, what was the first action figure based on a video game?