Borderlands 2 Ultimate Loot Chest Limited Edition & Deluxe Vault Hunter's Collector's Edition announced

[comaamen86]

Originally Posted by Gemini-Phoenix

Interesting. I winder how they would know it's an exclusive to one retaier, but not know who that retailer is?

Coupled with what Val said previously, it's looking likely that it might be Zavvi, although we'll have to wait and see...

i wonder if a retailer has to take a loss(ie less profit than if edition was stocked at various online stores) to gain exclusives?
like when supermarkets sell at a loss to get you in their store, i know its not the same, but in theory the online retailer will get a larger customer base for the futre and advertising base.