What was the first video game related action figure ever made?

[phpworm]

Searching Ebay I found the wind-up figures by Tomy you mentioned, in addition to some vinyl figures by Coleco. Both have the dates 1980 and 1982 on them, and I'm not sure which was released first.

Tomy:





Coleco:





Interesting to think that one of these could be it, unless of course anyone knows of something released at the same time or even earlier?